Website promotion
Guess what... Our website is going to be the catalyst to our companies growth.
While this may be true, it probably won't happen overnight, or without a little extra effort. Yes, moving online and capturing even a miniscule share of the global market can be extremely lucrative, but won't happen without first finding ways to attract a larger audience to your website.
You need to treat the internet like a new market, when your business first started, You had to get the word out, and deal with the local competition. The internet is no different. It just happens on a much larger scale. Instead of local competition, you competition is global.
With so much online competition you need to promote your website to start drawing traffic and increase visitor conversion.